2020年夏、HONEY FITZは3⼈のサーファーにより誕⽣しました。


HONEY FITZとは、ジョン・F・ケネディがアメリカ合衆国⼤統領だった時期に、⼤統領専⽤ヨットに付けられていた船名で、私たちもこの船に乗り、⼤海原を⾃由に航海する想いを胸に命名。


HONEY FITZ was born in the summer of 2020 by three surfers.

The brand director is TAKASHI KUMAGAI.

HONEY FITZ is the name of a yacht that was used by John F. Kennedy when he was the President of the United States.

We named it with the thought that we, too, would board this ship and sail freely across the great ocean.

We offer apparel, goods and surf gear for all lovers of the action sport of surfing, for both urban and outdoor use.